Combo Bundles

Customer Funnel & Conversion Metrics

Understand where shoppers convert and identify drop-off stages in your bundle buying journey.

The Customer Funnel card tracks shoppers through the four critical phases of the purchase lifecycle. It automatically calculates conversion percentages between each stage and displays your overall views-to-orders conversion rate.

Shopify Admin / Combo Bundles
📸 Screenshot Placeholder

Customer Funnel Analytics Card

Customer Funnel showing views, cart additions, checkout initiations, and completed orders.

📍 Screenshot Target:Shopify Admin > Apps > Combo Bundles > Analytics > Customer Funnel card

The 4 Funnel Stages

  1. 1. Bundle Views (Impressions): Total number of times shoppers loaded a product page featuring an active bundle widget.
  2. 2. Added to Cart: Number of times customers selected a bundle tier or built a box and clicked 'Add to Cart'.
  3. 3. Reached Checkout: Shoppers who proceeded from the cart into the Shopify checkout process with bundled items.
  4. 4. Orders Completed: Successfully placed and paid orders containing bundle lines.

Identifying & Fixing Drop-offs

The funnel highlights your biggest drop-off stage in real time. Use these optimization tips:

  • High drop-off between Views and Add to Cart? Enhance your savings badges, add a Countdown Timer, or test a bolder accent color.
  • High drop-off between Cart and Checkout? Enable 'Skip Cart and go straight to checkout' in Bundle Editor > Advanced to reduce checkout friction.
  • Low completion rate? Review shipping rates or consider adding a Progress Reward bar offering Free Shipping.
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